As real estate agents, we have one of the most important jobs in the world. When it comes to helping someone buy a home or sell a home, you are talking about more than just a home. This is where families make all of their memories... This is most likely by large margin the biggest purchase that someone will make in their lives... This is where your friends are made, your life is formed, and the place you love most so when it comes to a realtors job, it is important.
Becoming a homeowner is still one the biggest financial achievements that gives people a sense of stability and security. For many, it’s the most important step to fulfilling their American Dream.
Buying a home is a great goal—from a young person making a “starter” purchase, to a family finally being able to afford a house with enough room for everyone. real estate agents have been at the center of this important experience, guiding clients through the complex and emotional processes in buying a home.
Real estate agents are more necessary than ever—but the role is changing. Social Media has made it easier for people to search for homes, creating greater convenience for people Wanting to buy or sell a home and more business opportunity for agents.
Not long ago, prospective buyers had to rely solely on the expertise and awareness of their agent to find available properties. Today, with technology and things like social media, being able to find a listing, gain leads, and find success is even easier.
So why are so few agents finding massive success on social media?
The answer is simple, the training hasn't been there and agents have been slow to adapt.
The thing is with being slow to adapt is time has some how not ran out on most agents... You can still jump in and find success. In fact, there has never been a better time for agents to start learning and transitioning their entire business to an online / social media concept.
With more and more people finding their perfect homes online, they’re looking to their agent to act as an advisor who can help them through the buying process. And that expertise is much needed. According to the National Association of Realtors, typical real estate transactions now involve as many as 200 complicated steps or procedures —many of which happen in the period between contract and close, such as navigating the loan process, arranging home inspections and managing paperwork.
Successful lead generation is now determined not only by an agent’s ability to secure the best properties in the community, but to present them online in the most compelling way so that they sell faster. With social media tools, like videos, stories, and messaging, the efforts agents working alone can distinguish their listings from larger competitors, and get their properties seen first. By focusing on providing value and being someone That others can trust, an agent can market their business, establish her expertise, engage their audience and open an always-on communication tool from the first few seconds a homebuyer sees the listing.
The Keys To Being Successful On Social Media Lie Within Certain Strategies That Need To Be Moving All At Once To Start Finding The Success Wanted Through Your Social Media Pages. People Want To Hire, Work With, And Become Friends The Days Of Social Media Agents Putting In Effort Calling FSBO's, Putting Listings On The Internet And Getting Calls, And Handing Out Cards While Throwing Old School Events Is Over.
People That Are Looking To Purchase Real Estate, Buying, Selling, Or Investing Are Now Searching First On Social Media To See What Agents, Builders, And Lenders Are About And What They Can Offer.
No Matter Where An Agent Is In Their Business, They Can Adapt To This Wave Of Marketing And Start Finding Instant Success In Truly Taking Their Business To New Heights.